We invest in AI, data and outcomes-based technology for the marketing sector.

Our investment thesis

Our thesis fits the new marketing landscape

AI is evolving automation throughout the marketing stack, enhancing efficiency and driving data-driven decisions - the base all startups must build on.

DATA

In the age of AI, data becomes the ultimate asset in marketing, powering LLMs and custom algorithms. Data underpins optimisation and measurement.

OUTCOMES

Outcomes-based technologies are now a go-to for advertisers. Startups using AI and data are building technology that delivers real-world marketing outcomes.

Our team

Rich Ashton

Managing Partner

Finance partner to 60+ companies over the last 9 years. Manages an extensive global network of investors, acquirers, and entrepreneurs. Leads FPC’s fundraising and investing activity. Rich has led 18 investments out of FPC Fund 1.
Ciarán O’Kane

General Partner

20+ years of experience in advertising technology. He is an active investor in digital marketing startups and advises several sector companies. His technical, marketing and industry knowledge are core to investment and fund strategy.
Kevin Flood

General Partner

Serial ad tech entrepreneur & investor. Has co-founded three startups (and FPC) over the last 15 years. Kevin brings a vast amount of commercial experience and deep technical knowledge to the portfolio and our investment decisions.
Jack Tunney

Investment Associate

6 years embedded within the UK tech ecosystem and previously created an award-winning UK government-funded accelerator for early-stage tech companies, bringing in partners and selecting the syllabus/startups that joined the programme.

What we invest in

Signal + outcomes is now at the core of a $5 trillion sector

Our Advisors

Industry experts guiding our investment strategy

Will Margiloff

CSO Zeta Global (NYSE: ZETA, $4.4B EV), serial entrepreneur and investor. 3 successful exits and 20+ angel & LP investments.
Shruthi Chindalur

Decacorn Private Equity Board Member & NED at a Listed FTSE 250, a serial Pre-Seed / Seed Investor & a prolific CEO coach.
Erich Wasserman

Co-founded MediaMath in 2007. Active angel investor & strategic advisor to numerous ad tech startups.
Nadia Gonzalez

Prolific ad tech CMO, strategic advisor, & angel investor. 4 successful exits. Specialist in US market expansion.
Steve Simpson

Global Head of Data, Technology & Audience, Dentsu. 30 years experience running large agencies.
Jeremy Hlavacek

Seasoned ad tech & media exec with C suite experience at Experian & IBM.
Vince Cao

25 years experience in financial services. Most recently as CFO/COO of a PE Firm with $8bn AUM.
Remi Lemonnier

A visionary AI entrepreneur who co-founded and led Scibids as CEO until its acquisition by DoubleVerify in 2023.